Jumia is a consumer goods e-commerce retail platform that connects sellers with consumers. The company is also a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, which facilitates transactions among participants active and Jumia's platform in selected markets.

Jumia harnesses the power of technology to deliver innovative, convenient and affordable online goods and services to consumers.

Jumia was founded in 2012, by Jeremy Hodara and Sacha Poignonnec, along with Tunde Kehinde and Raphael Kofi Afaedor. The company is based in Ikeja, Lagos, Nigeria, with presence in over 10 countires including Egypt, Morocco, Ivory Coast, Kenya, South Africa, Uganda, Ghana, Algeria, and Tunisia.

Jumia's mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use Jumia’s platform to better reach and serve consumers.

Jumia has more than 81,000 sellers offer a broad range of goods and on-demand services. Jumia Logistics facilitates the delivery of goods in a convenient and reliable way, leveraging an extensive network of third-party logistics service providers, seamlessly integrated through the Jumia proprietary technology platform.


JumiaPay offers a safe and easy solution to facilitate online transactions on the Jumia platform, with the intention of integrating additional financial services in the future.


Jumia is backed by MTN, Rocket Internet, Mastercard, AXA, Goldman Sachs, Orange, CDC and others. The company has raised a total of $823.7M in funding. Their most recent funding was raised on Apr 02, 2019, where Jumia raked 50 million euros with a valuation of over $1B. Hence Jumia became the first Unicorn in Africa.



  • Year founded: 2012
  • Funding Info: $823.7M over 5 Rounds (Latest Funding Type: Corporate Round)
  • Yearly Revenue: $250M-$500M (2019)
  • Employee Size: 5001-10,000
  • Business Valuation: Valued at $1B as of Apr 02, 2019/ Mkt Cap: $478.16M. as of Nov 29, 2019
  • City/Town: Ikeja
  • State: Lagos
  • Country: Nigeria
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