Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey.

Iterable captivates consumers with highly relevant and personalized messaging, activates campaigns on any type of internal and external customer data, and allows marketers to automate campaigns across all channels that matter to their consumer.

Iterable was founded in 2013 by Andrew Boni and Justin Zhu. The company is headquartered in San Francisco, California, with offices in New York City and Denver, Colorado.


Iterable helps companies send hyper-targeted and automated messages, emails, push notifications and other information. Iterable automatically determines the best time for customer engagement and conversion gleaned through your users’ behavioral and event data. 


Iterable's Channel Optimization identifies and designates the specific digital messaging channels your users are most likely to engage and convert with. With Iterable, brands create individualized marketing touchpoints that earn engagement, solidify trust and galvanize loyal consumer-brand relationships.


Iterable sends tens of billions of messages each month and reaches more than three billion users worldwide. Customers include startups like Calm as well as larger companies including DoorDash, Fender Guitars and Zillow.


Iterable is backed by Index Ventures, CRV, Silver Lake, Viking Global, Adams Street Partners, Capital One Ventures, Glynn Capital, DTCP, TSVC, and others. The company raised $200M in Series E round on Jun 15, 2021. This brings Iterable's total funding to $350.2M to date. The new round valued the company at $2B post-money.



  • Year founded: 2013
  • Funding Info: $350.2M over 7 Rounds (Latest Funding Type: Series E)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at $2B as of June 15, 2021
  • City/Town: San Francisco
  • State: California
  • Country: United States
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