Heap is a smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.

Heap aims to pinpoint digital pain points by collecting data on customers automatically, including what they click, where they go, and what they do.

Heap was founded in 2013 by Matin Movassate and Ravi Parikh. The company is headquartered in San Francisco, California.


Heap's platform attempts to algorithmically identify events and behaviors that most impact a digital experience and provides tools to help teams locate the insights they need without help from engineers.


Heap’s products are designed to enable companies to understand how customer interactions on the web affect rate, loyalty, and lifetime value. Going beyond websites, Heap ties newsletters, mobile, app, and email actions to unique identities for business analytics purposes.


Heap automatically captures web and mobile app behavioral data. Retroactively analyze behavioral data without writing code. Over 8,000 businesses use Heap to increase revenue, improve conversion, accelerate decision-making, and drive business impact at scale.


Heap is backed by Sixth Street Growth, Goldman Sachs Asset Management, NEA, Menlo Ventures, NewView Capital, Maverick Ventures, Triangle Peak Partners, DTCP, and others. The company raised $110M in Series D round on Dec 07, 2021. This brings Heap's total funding to $205.2M to date. The latest round valued Heap at $960M post-money.



  • Year founded: 2013
  • Funding Info: $205.2M over 5 Rounds (Latest Funding Type: Series D)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at $960M as of Dec 07, 2021
  • City/Town: San Francisco
  • State: California
  • Country: United States
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