HappyOrNot is a Finnish company that specializes in instant customer and employee satisfaction reporting.

HappyOrNot is the company responsible for creating the globally-recognisable feedback system. With over 25,000 physical Smiley Terminals' in airports, office spaces, and retail outlets around the world, the company generates employee and customer feedback data on an unprecedented scale.

Founded in 2009 and with first terminals installed in 2010, the company, which employs 80 people, has recorded over half a billion responses to date. Headquartered in Tampere, Finland, with a US office in Florida and a global reseller network of over 110 companies.

HappyOrNot presents and packages customer and employee feedback data (visualized as a four point scale from ‘smile’ to ‘frown’) so that organizations can tweak specific aspects of their service in accordance with what customers and staff actually want.

HappyOrNot is already being utilized by thousands of clients in every continent: from Microsoft to McDonald's; London Heathrow Airport to LinkedIn; British National Health Service (NHS) to IKEA. They have served more than 4,000 clients in 135 countries.


HappyOrNot is backed by Verdane, Northzone along with other undisclosed investors. The company raised $25M from a "Series A" financing on Sep 19, 2019. The round brings HappyOrNot's total funding to $40.2M to-date.



  • Year founded: 2009
  • Funding Info: $40.2M over 3 Rounds of Funding (Last Funding Type: Series A)
  • Yearly Revenue: $50M-$100M (2018)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Western Finland
  • State: Tampere
  • Country: Finland
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