Gusto (formerly ZenPayroll) is a company that provides a cloud-based payroll, benefits, and human resource management solution for businesses based in the United States. It's mission is to create a world where work empowers a better life.

Gusto handles payments to employees and contractors and also handles electronically the paperwork necessary to help client companies comply with tax, labor, and immigration laws.  Gusto is operational in all 50 US states.

Gusto was founded in 2011 by Josh Reeves, Edward Kim & Tomer London. The company is headquartered in San Francisco, California with an office in Denver, Colorado.

Gusto is fundamentally changing how the world works by empowering everyone to put people first. The company reimagines payroll, benefits, HR, and personal finance by automating the most complicated, impersonal business tasks and making them simple and delightful.

Gusto's core product offering is payroll processing. As part of the core payroll product, Gusto offers employee onboarding (work authorization forms, direct deposit forms, employee information aggregation). Separately, Gusto offers employee health insurance, dental insurance, and vision insurance enrollment and administration. The company serves over 60,000 companies nationwide. 


Gusto is backed by prominent investors including Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers, Generation Investment Management, as well as the founders of Instagram, Stripe, Nest, PayPal, Yelp, Dropbox, and Eventbrite, among others. The company raised $200M in it's most recent funding of a "Series D" round on Jul 24, 2019. This brings Gusto's total funding to $516.1M to-date.


Gusto was valued at a whooping $3.8B during it's latest fundraising on Jul 24, 2019. It's previous valuation was $2B when the company secured their "Series C" round on Jul 31, 2018. Gusto has also acquired Rentobo on May 2016.



  • Year founded: 2011
  • Funding Info: $516.1M in 7 Funding Rounds (Last Funding Type: Series D)- Gusto has also acquired Rentobo on May 2016.
  • Yearly Revenue: $100M-$200M (2018)
  • Employee Size: 1,001-5,000
  • Business Valuation: Valued at $3.8B as of Jul 24, 2019
  • City/Town: San Francisco
  • State: California
  • Country: United States
Related businesses