Gusto (formerly ZenPayroll) is a company that provides a cloud-based payroll, benefits, and human resource management solution for businesses.

Gusto's people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more.

Gusto was founded in 2011 by Josh Reeves, Edward Kim, and Tomer London. The company is headquartered in San Francisco, California with offices in Denver and New York.


Gusto's core product offering is payroll processing. As part of the core payroll product, Gusto offers employee onboarding (work authorization forms, direct deposit forms, employee information aggregation).


Gusto also offers employee health insurance, dental insurance, and vision insurance enrollment and administration. Its Gusto Embedded Payroll, which enables software developers to embed and customize payroll directly into their software.


Gusto serves over 100,000 companies nationwide. The company recently acquired Symmetry, a leader in payroll infrastructure technology, and Ardius, an expert AI-powered R&D tax credit solution.


Gusto is backed by GV, General Catalyst, Kleiner Perkins Caufield & Byers, T. Rowe Price Associates, Sands Capital, Fidelity Management and Research Company, Durable Capital Partners, and others. The company raised $175M in Series E round on Aug 10, 2021. This brings Gusto's total funding to $691.1M to date. The new round nearly tripled the company's valuation to $10B, from the previous $3.8B valuation achieved from Series D in Jul 2019.



  • Year founded: 2011
  • Funding Info: $691.1M over 8 Rounds (Latest Funding Type: Series E)
  • Yearly Revenue: $200M (2020)
  • Employee Size: 1,001-5,000
  • Business Valuation: Valued at $10B as of August 10, 2021
  • City/Town: San Francisco
  • State: California
  • Country: United States
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