Grover is a market leader in technology rentals, enabling people to subscribe to tech products monthly instead of buying them. 

Grover’s mission is to create the most innovative ways for everyone – both private customers and businesses – to get the tech they want.

Grover was founded in 2015 by Michael Cassau. The company is based in Berlin, Germany, with presence in Austria, the Netherlands, Spain and the United States.


Grover enables people to subscribe to tech products monthly instead of buying them. With the platform, subscribers get access to a wide range of over 5,000 tech products, including smartphones, laptops, virtual reality (VR) gear, wearables and smart home appliances on a flexible monthly rental basis.


Grover's service allows its users to keep, switch, buy, or return products depending on their individual needs and budget. The company recently launched an embedded finance strategy with the Grover Card.


Grover has rented out more than 1million devices. The company currently has more than 800,000 items in circulation covering the entire consumer electronics spectrum.


Grover is backed by Energy Impact Partners, Samsung NEXT, Commerzbank, Global Founders Capital, LG, Fasanara Capital, Mirae Asset Group, M&G, JMS Capital-Everglen, Viola Fintech, Assurant, Co-Investor Partners, and others. The company raised a new €270M ($264M) in debt financing on Sep 28, 2022. This brings Grover's total funding to $2.3B to date. Grover was valued at over $1B from their last financing raised in Apr 2022.



  • Year founded: 2015
  • Funding Info: $2.3B over 12 Rounds (Latest Funding Type: Debt)
  • Yearly Revenue: €100M (2021)
  • Employee Size: 501-1,000
  • Business Valuation: Valued at over $1B as of Apr 07, 2022
  • City/Town: Berlin
  • State: Berlin
  • Country: Germany
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