Upside

Upside, formerly known as GetUpside, is a retail technology company on a mission to help communities thrive.

Upside's marketplace is focused on driving value to all points of brick and mortar commerce.

Upside was founded in 2016 by Alex Kinnier and Wayne Lin. The company is headquartered in Washington, District of Columbia, with offices in Austin and Chicago.

 

Upside's two-sided marketplace platform drives proven, incremental profit to businesses, while at the same time giving users more purchasing power on the things they need everyday.

 

Upside uses data you already have - your anonymized credit & debit transaction data - to understand the purchase behavior of every consumer transacting at your sites and to develop personalized promotions to change your customers’ behavior.

 

Upside has partnered with over 50,000 grocery stores, restaurants, gas stations and convenience stores across the country, and helped over 50M consumers get more purchasing power on the things they need, and tens of thousands of brick and mortar businesses earn measurable profit.

 

Upside is backed by General Catalyst, Bessemer Ventures, Builders VC, and others. The company raised $165M Series D in equity and debt financing on Apr 26, 2022. This brings Upside's total funding to $265M to date. The latest round mints Upside a unicorn with a valuation of $1.5B post-money.

 

 

  • Year founded: 2016
  • Funding Info: $265M over 3 Rounds (Latest Funding Type: Series D)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at $1.5B as of Apr 26, 2022
  • City/Town: Washington
  • State: District of Columbia
  • Country: United States
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