FullStory is a SaaS based startup developing a code analytics suite for digital customer experience.

FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.

FullStory was founded in 2014 by Scott Voigt and Bruce Johnson. The company is headquartered in Atlanta, Georgia.


FullStory offers a range of collaborative tools that integrate with email, Slack, and other programs, including a guest view mode that lets admins share links to replay sessions with other users.


FullStory uses machine learning algorithms to analyze how people navigate websites and other digital interfaces. The company is working out to 1 trillion interactions involving clicks, navigations, highlights, scrolls and frustration signals.


FullStory currently has some 3,100 paying customers on its books across verticals like retail, SaaS, finance and travel (customers include Peloton, the Financial Times, VMware and JetBlue), which collectively are on course to rack up more than 15 billion user sessions this year.


FullStory is backed by Dell Technologies Capital, GV, Stripes, Permira, Kleiner Perkins, Salesforce Ventures, Glynn Capital, and others. The company closed a $103M Series D round on Aug 04, 2021. This brings FullStory's total funding to $172.2M to date. The new round valued the company at $1.8B post-money.



  • Year founded: 2014
  • Funding Info: $172.2M over 6 Rounds (Latest Funding Type: Series D)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at $1.8B as of August 04, 2021
  • City/Town: Atlanta
  • State: Georgia
  • Country: United States
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