Flip is the next-generation e-commerce platform combining a TikTok-like discovery experience with a premium e-commerce service.

Flip brings all of the best parts of the in-person shopping experience—trying on different sizes and styles, seeing what your friends think, and easy returns—into your home.

Flip Fit was founded in 2019 by Nooruldeen Agha and Jonathan Ellman. The company is based in Los Angeles, California.


Flip’s Social Shopping platform blends the power of social media with the buying appeal of e-commerce. Customers receive pieces of clothing based on their preferences, likes and interactions.


Flip’s innovative social media platform is poised to transform the industry by creating a social media experience where users can find inspiration for clothes, receive fashion pieces customized to their style, and benefit from first-of-its-kind peer validation as friends help users decide what to buy. 


Flip is now signing an average of 50 new brands per week and has already gained partnerships with Unilever. The company has 2 million downloads. Flip is also announcing the launch of its own third-party social commerce marketplace to extend access to the platform for independent brands, while enabling a single, trusted destination for shoppers.


Flip is backed by WestCap, Streamlined Ventures, Mubadala Capital Ventures, BDMI, TLV Partners, Lool Ventures, and others. The company raised $60M in a Series B round on Jul 19, 2022. This brings Flip's total funding to $91.8M to date. The latest round valued the company at a $500M post-money.



  • Year founded: 2019
  • Funding Info: $91.8M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: Valued at $500M as of Jul 19, 2022
  • City/Town: Los Angeles
  • State: California
  • Country: United States
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