FITURE is a fitness technology company, is redefining the home fitness scenarios through intelligent hardware and AI-empowered fitness content.

Fiture develops smart home fitness equipment to offer fitness courses, exercise data tracking, and customized training plans, as well as build an online community for users.

FITURE was co-founded in 2019 by Tang Tianguang, Tang Yuhan, and Fu Qiang. The company is headquartered in Chengdu, Sichuan, China.

FITURE is committed to helping the public build a healthy lifestyle through technology.

FITURE, through technological innovation, provides users with scientific and technological fitness services including scientific fitness hardware, professional guidance of virtual coaches, massive top fitness courses, and professional fitness community services.


FITURE also uses its own technical advantages and data accumulation to explore user-based exercise data and physiological data to provide other life services such as dietary advice, health management, etc.


FITURE is backed by Tencent, Sequoia Capital China, Bertelsmann Asia (BAI), C Ventures, Cathay Capital, BA Capital, CITIC’s CPE and others. The company raised $65M on Sep 25, 2020. This brings Fiture's total funding to $76.5M to date.



  • Year founded: 2019
  • Funding Info: $76.5M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Chengdu
  • State: Sichuan
  • Country: China
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