Embrace

Embrace is a Mobile Experience Engineering solution that empowers engineers to manage the complexity of mobile to build better, bolder experiences.

Embrace's mission is to help mobile engineers build better, bolder experiences.

Embrace was founded in 2016 by Eric Futoran and Fredric Newberg. The company is headquartered in Culver City, with offices in Palo Alto, Phoenix, Salt Lake City, Buenos Aires, and London.

 

Embrace offers mobile teams, especially their engineers, insight into all the variables, across hardware, software, networks, and UX, that shape each and every end-user’s mobile experiences, empowering them to identify and prioritize the user impact of any issue.

 

Embrace's revolutionary insights based on unsampled session data, gives engineers the ability to build breakthrough mobile experiences—in record time. Embrace lets engineers see all the details that impact a mobile experience, powering a common decisioning framework across product, devops, and engineering.

 

Embrace counts Discover, Marriott, The New York Times, Yum Brands (Taco Bell), Yahoo!, and other premier brands as clients in addition to top mobile-native businesses like Cameo, GOAT, Hatch, Ibotta, and Wildlife Games.

 

Embrace is backed by NEA, Greycroft, AV8 (Allianz), Eniac, Y Combinator, Pritzker Group Venture Capital, Soma Capital, The Chernin Group, and others. The company raised $20M in a new round on Jul 13, 2023. This brings Embrace's total funding to $72.7M to date.

 

 

  • Year founded: 2016
  • Funding Info: $72.7M over 6 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: $10M-$20M (FY- 2023)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Culver City
  • State: California
  • Country: United States
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