ElasticRun is an aggregated variable capacity transportation network built using idle transportation and logistics capacities from large number of dispersed entrepreneurs.

ElasticRun is addressing key challenges faced by the Indian transportation industry around high demand variability and high fixed setup costs.

ElasticRun was founded in 2014 by Sandeep Deshmukh, Shitiz Bansal, and Saurabh Nigam. The company is headquartered in Pune, Maharashtra, India.


ElasticRun acts as an extended arm of FMCG companies’ direct distribution networks in the rural area to provide a set of net new customers to the FMCG companies. It has been helping eCommerce companies reach the customers in far flung areas through its network of rural Kirana stores.


ElasticRun brings banks and financial institutions closer to a new set of underserviced SME customers from its rural Kirana network. ElasticRun has been harnessing the data generated from its platform to help its customers sharpen their marketing plans.


ElasticRun has developed a crowdsourced, asset-light logistics network of partners who deliver the services to the neighborhood stores. Some of the major firms that work with ElasticRun to tap this network include Amazon, Tata Consumer Products, Coca-Cola, PepsiCo and Reliance Retail.


ElasticRun is backed by SoftBank Vision Fund 2, Goldman Sachs, Prosus Ventures, Avataar Ventures, Kalaari Capital, and others. The company raised $330M in Series E round on Feb 17, 2022. This brrings ElasticRun's total funding to $462.1M to date. The latest round mints ElasticRun a unicorn with a valuation of $1.5B post-money.



  • Year founded: 2014
  • Funding Info: $462.1M over 6 Rounds (Latest Funding Type: Series E)
  • Yearly Revenue: $350M- $500M (2021)
  • Employee Size: 1,001-5,000
  • Business Valuation: Valued at $1.5B as of Feb 17, 2022
  • City/Town: Pune
  • State: Maharashtra
  • Country: India
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