Ecwid, formerly known as Notably, is a free shopping cart that allows anyone to easily create online store and sell everywhere from Facebook to mobile.

Ecwid brings together the powers of world-class e-сommerce technologies and make them easy and accessible to the masses.

Ecwid was founded in 2009 by Ruslan Fazlyev. The company is headquartered in Encinitas, California, with an office in Ulyanovsk, Russia.

Ecwid is a leading choice for small business merchants to easily set up a store and start selling fast.

Ecwid sells e-commerce tools directly and via third parties like Square and Wix, letting businesses build e-commerce experiences on their own websites and apps, as well as via Facebook, Instagram, Amazon, Google, and more.


Ecwid is available directly or through trusted partners, has over 1M registered merchants in 175 countries and is available in 45 languages. A free plan is available. The Ecwid Facebook app is the leading shopping cart application on Facebook with over 40,000 Facebook stores globally.


Ecwid is backed by Morgan Stanley, PeakSpan Capital, Runa Capital, iTech and others. The company raised $42M in a new round of funding on May 21, 2020. This brings Ecwid's total funding to $48.5M to date.



  • Year founded: 2009
  • Funding Info: $48.5M over 3 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Encinitas
  • State: California
  • Country: United States
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