DoubleVerify is a leading software platform for digital media measurement, data and analytics.
DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms.
DoubleVerify was founded in 2008 and is headquartered in New York, New York. The company has offices accross US, EU and Asia.
DV is powering the new standard of marketing performance, giving advertisers clarity and confidence in their digital investment.
DV's solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance.
DV offers MRC-accredited software that verifies the quality and effectiveness of digital ads. Its Authentic Impression solution provides clients with a single KPI to ensure each ad impression is viewable, fraud-free and meets brand safety requirements.
DV also offers a suite of media authentication services called IQ Advanced Solutions, to increase the transparency and performance of video and display advertising across mobile and desktop platforms.
DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.
DV is backed by IVP (Institutional Venture Partners), Tiger Global Management, JMI Equity, Blumberg Capital, First Round Capital, Providence Equity Partners and others. The company raised $350M in a new round on Oct 28, 2020. This brings DV's total funding to $549.5M to date.