BrandTotal

BrandTotal is a real time competitive intelligence platform designed to give media, insights, and analytics teams full visibility into their competition’s social media strategy.

BrandTotal provides brand marketing analytics & insights for marketing decision makers.

BrandTotal was founded in 2016 in Israel, by Alon Leibovich, Amir Leshman and Omer Ramote. The company is headquartered in New York and Tel Aviv, Israel.

 

BrandTotal's innovative SaaS-based platform is the solution to a growing and problematic phenomenon known as Dark Marketing, which characterizes professional marketers'​ lack of transparency in the ever-evolving digital marketing ecosystem.

BrandTotal's unique ability to provide full visibility into dark marketing campaigns across social media is powered by proprietary AI and NLP technology. This technology has given marketers access to competitive spend patterns and advertising volume, among other crucial insights.

BrandTotal works with leading businesses from global brands like L'Oreal to fast-growing DTC brands such as Resident — helping marketing teams understand the full spectrum of social strategy, performance, and consumer engagement within a given market category.

 

BrandTotal is backed by INcapital Ventures, Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media Fund, and FJ Labs. The company raised $12M in Series B round on Sep 14, 2020. This brings BrandTotal's total funding to $20M to date.

 

 

  • Year founded: 2016
  • Funding Info: $20M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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