Blippar is a leading technology company specializing in augmented reality, artificial intelligence and computer vision.

Blippar’s vision is to enhance everyday life with Augmented Reality and give you more from the world you see.

Blippar was founded in 2011, by Ambarish Mitra, Omar Tayeb, Steve Spencer and Jess Butcher. The company is headquartered in London, UK.

Blippar has been pushing the boundaries of what is possible in AR and has helped thousands of brands, retailers and agencies use AR /AI across the consumer journey to deepen customer engagement, drive footfall and increase sales.

Blippar gives access to an AR ecosystem with products and  professional services to meet specific business needs – from consultancy to AR creation tools that publish AR content within a client's own app or rich media banners (no app required).


Blippar's technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences.


Blippar has been recognized as one of the fastest growing companies by CNN, Forbes, etc. and listed 3 years in a row on CNBC's list of most disruptive companies as well as named top Business Innovator by Bloomberg and most innovative AR company by Fast Company.


Blippar is backed by West Coast Capital, Candy Capital, Qualcomm Ventures, Chroma Ventures, Globalive Capital, Khazanah Nasional and others. The company raised $5M in a pre-Series A round on Mar 23, 2021. This brings Blippar's total funding to $136.7M to date.



  • Year founded: 2011
  • Funding Info: $136.7M over 6 Rounds (Latest Funding Type: pre-Series A)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: London
  • State: England
  • Country: United Kingdom
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