Behalf is a provider of In-Purchase Financing solutions for B2B sellers and buyers.

Behalf offers alternative B2B financing solutions tailor-made for real-time commerce across e- tail, assisted-selling and other merchant sales channels.

Behalf was founded in Israel in 2011 by Benjy Feinberg, Shai Feinberg, and Jeremy Esekow. The company is headquartered in New York and Israel.


Behalf's In-Purchase Financing solution provides B2B merchants with all the benefits of consumer-focused Buy Now, Pay Later offerings along with capabilities tailored specifically for business-to-business commerce.


Behalf's solutions enable merchants to outsource their net terms and extended financing programs, and receive payment as early as next business day. With Behalf, merchants can significantly increase their business customers' spending power without tying up capital or devoting resources to the business of credit and collections.


Behalf has on-boarded over 19,000 merchants and 95,000 business customers, and provided over $1 billion in financing.


Behalf is backed by Viola Growth, Sequoia Capital, Spark Capital, Mission OG, Victory Park Capital, Migdal Insurance, Maverick Ventures, and others. The company raised $19M in a new round on Jul 28, 2021. This brings Behalf's total funding to $462M to date.



  • Year founded: 2011
  • Funding Info: $462M over 7 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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