AppsFlyer is a SaaS mobile marketing analytics and attribution platform and is the global leader in mobile attribution and marketing analytics.

AppsFlyer's platform processes billions of mobile actions every day, empowering marketers and developers to maximize the return on their marketing investments.

AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. The company is headquartered in San Francisco, California, with offices in New York, San Francisco, Bangkok, Beijing, Berlin, London, Tokyo, Bangalore, Kiev, Seoul and Buenos Aires.


AppsFlyer's People-based Attribution, NativeTrack™ Attribution, Marketing Analytics Data, OneLink's Deep linking capabilities and Protect360 enterprise-grade fraud solutions have made AppsFlyer's platform the go-to resource for the most successful mobile apps in the world. 


AppsFlyer connects app developers who want to advertise their apps and games to more than 8,000 partners via its marketplace. The AppsFlyer platform is rapidly becoming a core component in the most advanced marketing tech stacks.


AppsFlyer currently works works with 12,000 customers, 75,000 marketers and developers, and 89,000 apps. Including leading brands such as Macy’s, Minecraft, Nike, NBC Universal, Tencent, US Bank, Wayfair, and StitchFix. AppsFlyer’s marketplace of over 8,000 partners boasts Facebook, Google, Apple Search Ads, Twitter, TikTok Ads, Pinterest, Snap, Salesforce, Adobe, and Oracle.


AppsFlyer is backed by General Atlantic, Qumra Capital, Goldman Sachs Growth, Salesforce Ventures, DTCP, Pitango Venture and others. The company raised an undisclosed amount of Series D extension round on Nov 24, 2020. The lands AppsFlyer at a $2B valuation, up from its $1.6B valuation gained in Jan 2020. AppsFlyer has raised a total of $293.1M in funding to date.



  • Year founded: 2011
  • Funding Info: $293.1M over 6 Rounds (Latest Funding Type: Series D)
  • Yearly Revenue: $150M (2019)
  • Employee Size: 501-1,000
  • Business Valuation: Valued at $2B as of Nov 24, 2020
  • City/Town: San Francisco
  • State: California
  • Country: United States
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