Alloy is a smart identity operating system that helps financial services companies make better decisions with better information, using a single API service and dashboard to manage identity verification from signup through the lifecycle of the customer.

Alloy's mission is to make it easy for financial services companies to quickly and safely onboard and manage more customers, automating the vast majority of decisions, mitigating fraud and high-cost financial risk, and reducing the burden on the back office and manual review queues.

Alloy was founded in 2015 by Tommy Nicholas, Laura Spiekerman and Charles Hearn. The company is headquartered in New York, New York.


Alloy’s API and dashboard helps financial institutions integrate multiple sources of data and custom CIP rules to both increase the number of customers that can be successfully onboarded without manual review and improve transparency and efficiency into the process.


Alloy helps top banks and fintechs make better identity and risk decisions using a single API service and SaaS platform. From initial customer onboarding to ongoing transactions and events, Alloy leverages data to enable financial institutions to make real-time decisions about high-cost financial risk.


Alloy serves over 90 customers including Ally Bank, Evolve Bank & Trust, and Brex. The fully automated Alloy platform delivers a dramatic reduction in fraud, an increase in approval rates for good customers, and a 95% reduction in manual reviews.


Alloy is backed by Bessemer Ventures, Primary Venture Partners, Canapi Ventures, Felicis Ventures, Avid Ventures and others. The company raised $40M in Series B round on Sep 16, 2020. This brings Alloy's total funding to $55.8M to date.



  • Year founded: 2015
  • Funding Info: $55.8M over 4 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: New York City
  • State: New York
  • Country: United States
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