Aforza provides a suite of industry cloud and mobile applications built specifically to address the needs of the consumer goods industry.

Aforza helps consumer goods companies sell more and grow faster.

Aforza was founded in 2019 by Dominic Dinardo, Ed Butterworth and Nick Eales. The company is headquartered in Frimley, Camberley, UK.


Aforza’s suite of cloud-based and mobile applications provides real-time insights to help CPG companies digitally transform their route to market. It connects commercial planning and field sales teams together to solve the problems of unprofitable promotions, declining market share and lack of revenue growth.


Aforza is built on Salesforce and Google Cloud and uses leading technology in CRM, cloud software and AI to deliver a solution that is secure, agile, scalable and able to seamlessly integrate with the tools its customers are already using.


Aforza serves customers in five continents and in a variety of CPG sectors, including: food and beverage, alcohol, beers and spirits, consumer healthcare, household products, tobacco, pet care, and consumer electronics.


Aforza has raised $22M in a Series A funding on Aug 12, 2021. The round was led by DN Capital, with participations from Bonfire Ventures, Daher Capital, and Next47.



  • Year founded: 2019
  • Funding Info: $22M over 1 Round (Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 51--200
  • Business Valuation: NA
  • City/Town: Frimley
  • State: Camberley
  • Country: United Kingdom
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