Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier.

Adverity's automated data integration and visualization platform created with data-driven decision makers in mind.

Adverity was founded in 2014 by Alexander Igelsböck, Andreas Glänzer, and Martin Brunthaler. The company is headquartered in Vienna, Austria, with offices in London, United Kingdom and New York.


Adverity’s ability to efficiently integrate disparate data sources and deliver goal-orientated insights out of the box has positioned it at the forefront of these changes, enabling companies to effectively use their marketing data to drive growth and avoid getting left behind.


Adverity has already pioneered the move towards predictive analytics, where automatic flagging of anomalies, trends, and patterns enables marketers to proactively identify and seize emerging opportunities and address potential problems.


Adverity powers the marketing intelligence of some of the world’s leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, Omnicom, Barilla, JD Sports and Forbes.


Adverity is backed by SoftBank Vision Fund 2, Sapphire Ventures, Felix Capital, Mangrove Capital Partners, SAP.iO and others. The company raised $120M in Series D round on Aug 16, 2021. This brings Adverity's total funding to $170.1M to date. 



  • Year founded: 2014
  • Funding Info: $170.1M over 5 Rounds (Latest Funding Type: Series D)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: Vienna
  • State: Vienna
  • Country: Austria
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