100 Thieves

100 Thieves is a new gaming lifestyle company and esports organization built at the intersection of competitive gaming, entertainment, and apparel.

100 Thieves created their products with the intent to provide something foundational for anyone, every day.

100 Thieves was founded in 2017 by former Call of Duty World Champion and superstar content creator Matthew "Nadeshot" Haag. The company is headquartered in Los Angeles, California.


100 Thieves has championship esports teams competing in League of Legends, Call of Duty, and VALORANT. The brand is recognized globally for its innovative apparel, including its recent collaboration with Gucci.


100 Thieves also produces massively popular content, created by its world-class gaming talent including co-owners Valkyrae and CourageJD. Most recently the company made its first-ever acquisition of Higround, a technology hardware company specializing in design-forward gaming keyboards and peripherals.


100 Thieves has built a community of over 100 million fans who support its championship esports teams, proudly wear its innovative apparel, and follow its streamers and content creators.


100 Thieves is backed by Artist Capital Management, Aglaé Ventures, Louis Vuitton Moet Hennessy (LVMH), Green Bay Ventures, Breyer Capital, Tao Capital, Willoughby Capital, and others. The company raised an additional $60M in Series C round on Dec 02, 2021. This brings 100 Thieves' total funding to $120M to date. The latest round valued the company at $460M post-money.



  • Year founded: 2017
  • Funding Info: $120M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: Valued at $460M as of Dec 02, 2021
  • City/Town: Los Angeles
  • State: California
  • Country: United States
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