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Influitive is a B2B advertising company that provides advocate marketing software solutions for business-to-business (B2B) software and technology firms worldwide.

The company’s AdvocateHub software helps B2B companies capture customer enthusiasm, and use it to turbocharge marketing and sales efforts; and allows marketers to build advocate communities and invite customers, partners, and employees into it to complete ‘challenges’, such as referrals, reference calls, product reviews, and more.


Influitive was founded in Oct 1, 2010 by David Crow & Mark Organ and is based in Toronto, Ontario, Canada.

The Influitive family also includes AdvocateAnywhere and Upshot, which allow you to reach out to advocates wherever they are and produce ungated customer stories effortlessly.


Influitive has raised a total of $49,789,001 in 5 funding rounds. The company received their last Series B funding on Mar 2, 2016 bagging a amount of $8.2M from Leaders Fund & 9 other investors. Influitive has also acquired Triggerfox Corporation & Ironark Software.

Employee: Bronwyn Smith
Title: Chief of Staff & Director of Talent
Email address: bronwyn@influitive.com
LinkedIn: https://www.linkedin.com/in/bronwyn-smith-11b61021/
Employee: Raif Barbaros
Title: CTO
Email address: raif@influitive.com
LinkedIn: https://www.linkedin.com/in/raifbarbaros/
Employee: Stephen Broadbent
Title: GM & Head of Product
Email address: stephen.broadbent@influitive.com
LinkedIn: https://www.linkedin.com/in/stephenbroadbent/